Learn the fundamentals of running a successful Instagram account, so you feel comfortable to start posting in a way that makes sense to you, and begin growing your practice. 

Most of us know Instagram is an option when it comes to marketing our private practices. 


But to make it worth your while, you really need to identify why you're there, how the platform works and make sense of what’s needed for you to reach the right people. 


Once all that’s clear, it can become a really, really exciting way to find potential clients!

You’ve been thinking about starting an Instagram account for your practice, but beyond the idea, you’re not sure how to begin.


You’re already posting but it’s not feeling as good as you’d like it to, and you’d love to get more intentional with your presence and how you're posting.

Instagram for Therapists is for therapists who want to learn how to use Instagram to grow their businesses, either through followers becoming clients or by creating new offerings like courses or workshops to offer their communities.

Most conventional Instagram training very rarely accounts for the nuances and challenges we face as therapists with a public online presence. 


I’ve digested many courses and workshops and spent a long time translating more ‘general’ advice into what makes sense and feels comfortable for me as a therapist - not all of it does, and that’s ok - it doesn’t have to. 


I’ll teach you what I’ve learned about growing a community in a way that feels authentic and aligned to my values, that also brings me the kind of clients I love to work with.


Instagram for Therapists 

A 4-week group Instagram course for therapists. Learn how to build a community and find clients by posting in a way that reflects your values and respects your boundaries. 

  • Feel confident to create your account - if you’re already there, we’ll make sure it’s set up in the best way.

  • Learn what makes a connecting Instagram profile that people want to follow.

  • Create (or review) the structure of your profile - including your handle, bio, branding and overall messaging. 

  • Begin to identify who you’d like your account to reach (you don’t have to choose a ‘niche’ unless you want to!)

  • Get totally clear on all the Instagram features and functions, as well as how to approach them.

  • Start to identify the boundaries that will help you feel comfortable to be present online. 

  • Understand the different kinds of content you could share and which you want to focus on.


  • ​Understand how to do each component of a post well - from captions to hashtags and beyond.

  • Learn how to design posts that will resonate with the people you’d like to reach.

  • Feel confident to interpret your ‘Insights’ (the data Instagram offers you about how your content lands with your community) and use this to inform your content planning. 

  • Learn what you need to do to start to grow your community (e.g. attract more followers) and the different ways you can approach this. 

  • Feel clear about the steps you need to take to start getting regular therapy enquiries from the people in your community. 

  • Leave with a clear plan of your next steps and what your journey with Instagram looks like going forward.

*A note that these learnings will apply to you whether you’re just starting or you already have. If you're not beginning from scratch, I’ll meet you where you’re at, invite you to reflect on what you’ve done so far and explore areas for potential adjustment. 

Hi! - I'm Elsie 

Or @the_peoplepleasing_therapist and I LOVE Instagram!

Since 2020, I’ve built a community of 18,000 followers and it's been the main way new clients find me for about the last year. 

Being on Instagram has also allowed me to diversify the way I work - I’ve grown an email list and now run an online course, groups and workshops. None of this would've been possible if I hadn’t learned how to use it properly - I consumed A LOT of training to make sure I understood what I was doing!

I also have a background and real interest in marketing which has helped me hugely. I remember thinking when I started on Instagram that if I could make it work for me and my practice, then I would love to guide fellow therapists through the same process…and here I am! 

It's lovely you're reading this and maybe considering joining me. I would SO love to welcome you into the course if it feels right for you. I’m here if you have any questions, just get in touch.


We’ll be together for 4 weeks in total. Weeks 1-3 for teaching and learning and Week 4 to catch up on content, ask questions and plan your next steps. 

The Course starts on 21st June 2022.


We’ll meet weekly for 90min Zoom workshops. Our first is at 7pm UK time on Tuesday 21st June. The remaining calls will be on either Tuesdays at 7pm or Wednesdays at 3pm - this will be decided based on which time works best for the majority of the group. All workshops will be recorded. 


Course materials are hosted on a platform called Teachable and are a mixture of: 


Short podcast-style audio teachings; PDF downloads;

Short video demonstrations and ‘Expert interviews’ with a couple of Instagram coaches


We’ll also be together in a closed Facebook group. Questions, challenges and general sharing will be so welcome there! You can still complete the course without being in the group if you prefer. 

Week 1: Profile

Set up your account correctly, get clear on your Instagram intentions and learn how to build a profile people want to follow.

Week 2: Content

Get clear on the types of content you could create, which you want to focus on and make a plan for how you'll start.

Week 3: Community

Understand what makes Instagram communities grow and learn how to encourage followers to become clients.

Week 4: Catch-up

A chance to catch-up, revisit exercises and get really clear on what your next steps with Instagram will be.

  • 4 Live workshops 

  • Recorded 'expert' interviews

  • 4 weeks of support

  • Short & simple Instagram video demonstrations 

  • Really useful reflection prompts & templates

  • Lots of examples to inspire you 

  • The Facebook group for all the extra questions and support 

  • Clarity, clarity, clarity!


There are 4 ways to pay - choose which works for you below and I’ll see you on 21st June! 

Payments are non-refundable, please purchase mindfully. By purchasing the course, you agree to these terms

  • You’ve been meaning to give Instagram a try and just haven’t yet. 

  • You’re already set up but aren’t sure you’re doing it as well as you could be.

  • You’re ready to create an Instagram strategy that works for you and helps you grow your practice.

  • You already have an established account that you want to take to the next level. 

  • You want a ‘one size fits all’ solution to using Instagram as a therapist. 

  • You’re not *that* interested in making your Instagram work for you. 

Is this course for me if…?

If you’re wondering if the course is right for you, the best thing is to send me an email or a message on Instagram and we can work it out!

When does registration close? 

You can sign up until midnight (UK) on Monday 20th June 2022. 

Will you run this course again? 

I really hope so! It’ll depend on interest, demand and my diary. I don’t have a date confirmed for a second cohort at the moment though. 

Is there any accessible pricing available? 

The course costs £300 which you can choose to spread over 2, 3 or 4 monthly payments at no extra cost. Just choose the option that works for you in the payment section above.


What’s your refund policy?

Course purchases are non-refundable. If you join and find you aren’t happy with the course, please get in touch with me directly and we’ll agree a way to move forward. 

When does the course start and finish? 

We start on Tuesday 21st June and finish on Friday 15th July 2022. The Facebook group will reamin for an extra week, closing on 22nd July 2022.

When are the live workshops? 

We’ll meet weekly for 90min Zoom workshops. Our first is at 7pm UK time on Tuesday 21st June. The remaining calls will be on either Tuesdays at 7pm or Wednesdays at 3pm - this will be decided based on which time works best for the majority of the group. All workshops will be recorded. 

Do I have to attend the workshops live / will there be replays? 

No, and yes! You may miss out on some group discussion if you don’t attend live, but the Facebook group is there to start conversations and ask all the questions! The replays will be shared in Teachable after the calls finish and will be available for an extra week after the course closes. 


What’s the workload like? 

Not too heavy! All the content is in bite-sized chunks and designed to fit around existing commitments. Each week you’ll have a 90min group workshop to attend/watch plus some supporting content to complete in your own time. This could be some short videos walking you through an aspect of Instagram, a PDF checklist to download and use or a short audio teaching…


How long will I have access to the materials for? 

Access to the Facebook group and workshop replays will expire on Friday 22nd July - 1 week after the course closes. Your teachable access will remain, so you can return to the content there, as and when you need, excluding the workshop replays. 


What support is provided outside of the workshops? 

I will be on-hand in the Facebook group daily from the Monday to Friday of each week and I’m happy to offer support on email if that suits you better. 


Can you offer personal feedback?

You will be able to ask direct questions in some of the workshops and within the Facebook group - this can include personal feedback if you wish and will depend on the size and demands of the group. 

Got a question I haven’t answered here? No problem, get in touch by email or on Instagram and I’ll happily share my thoughts. Thank you!